Customer Centric Pricing

White Paper

A Pricing Diagnosis leads to margin improvement by enabling price disparities reduction among existing customers.

White Paper

This simulation shows that a better knowledge of costs and willingness to pay at the transaction level drives to improved pricing decisions and translates into higher margins.

Case Study

This company identified 3 M € potential profit improvement (representing 2 points of additional net margin) by analyzing in detail the price charged to its customers.

Case Study

This case study shows how a transportation operator uses price optimization techniques to improve revenue.

White Paper

Despite its successes, Revenue Management (RM) has some shortcomings and potential frictions with Customer Relationship Management (CRM) objectives. This white paper shows how the two disciplines of RM and CRM can be reconciled.

White Paper

More than 80% of business to business (B2B) transactions are conducted through negotiated contracts, a large number of them involving a long term relationship between the trading parties.
This white paper presents seven keys for improving the pricing of these contracts.