As a carrier, you know that it is complex to estimate the cost of your services and even more the maximum price a customer is willing to pay (WTP). Yet, as common sense tells us, these two factors play a vital role in setting your prices. Better cost prediction allows you to win price-sensitive deals at a lower but still profitable price; and better WTP prediction allows you to capture more value and improve your margin rate.

The objective of this white paperarticle is to quantify the corresponding benefits.