Moving to Digital Pricing
Road freight is facing a rapid transformation with shippers demanding increasing reliability and flexibility for managing smaller and more frequent shipments and market places providing real-time matching of demand and available capacity.
New technologies create opportunities to increase capacity utilization from 70-80 up to 95% and maximise financial performance as well as environmental efficiency.
Dynamic Pricing will play a critical role in this transformation: Machine Learning algorithms can process millions of historical shipment requests, transactions and market prices to define for every shipment the optimal prices that maximises the acceptance of both the shipper and the carriers. Mastering dynamic pricing is critical for large and medium freight networks that have long term contracts with shippers and carriers and must adapt to the rapid transformation of the market.