Elodie Randrianjatovo, Author at Open Pricer

About Elodie Randrianjatovo

This author has not yet filled in any details.
So far Elodie Randrianjatovo has created 67 blog entries.

Leaders in Logistics Summit : 2026

Optimize Your Pricing Strategy at Leaders in Logistics 2026. Meet the Open Pricer team in Brussels this March 17-18.

As the Parcel and Road […]

The AI-Driven Strategy to Master Rate Increases and Eliminate Shipper Churn

The logistics industry faces a perennial dilemma: General Rate Increases (GRIs) are a non-negotiable imperative for protecting margin and compensating for relentless labor, […]

Factoring Willingness-to-Pay: a Game Changer for Parcel and Road Freight Carriers

1. Why Setting the Right Price Still Feels Like Guesswork

In the parcel and road freight sector, effective price setting is paramount. Yet, many […]

Building a Cost Model that Wins: Parcel and Road Freight carriers’ 3-Step Action Plan

From ‘Why’ to ‘How’: Building Blocks for Profitability

You’ve accepted that high-level average costing is a risk; now, how do you fix it? The […]

The Hidden Cost of Average for Parcel and Road Freight Carriers

Why Your Pricing is Leaking Profit

The Dangerous Illusion of the ‘Average Cost’

In a transport business where every penny […]

Unlocking SMB Growth: Why smart pricing systems are essential for carriers

1. Improve Your Profits : Shift Your Customer Mix

While large enterprises generate massive shipping volumes, their contracts are intensely price-sensitive and low-margin. Small […]

Pricing Mistakes That Make Carriers Lose Margins Part 2

(…and how to fix them)

In Part 1, we explored how carriers can define […]

Pricing Mistakes That Make Carriers Lose Margins Part 1

(…and how to fix them)

The urgent opportunity: Millions on the table

The logistics industry is under pressure from rising […]

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
__hssrc	session	This cookie is set by our CRM whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Cloudflare Bot Management Detects & blocks malicious bots in real-time with behavioral machine learning.
__hssc	session	Our CRM sets this cookie to keep track of sessions and to determine if it should increment the session number and timestamps in the __hstc cookie.

Cookie	Duration	Description
hubspotutk	Session	Our CRM sets this cookie to keep track of the visitors to the website. This cookie is passed to our CRM on form submission and used when deduplicating contacts.
__hstc	session	This is the main cookie set by our CRM, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).