Revenue Management is the art and science of price differentiation according to capacity utilization. In this series of blog articles we will discuss how to implement it for Parcel & Freight networks. This first article introduces one of its key elements: Price Differentiation.
Price is not set by the market or by customers. It is a fundamental management decision. So how can you determine the optimal price for every sale transaction?
Mastering Pricing is vital to the success of a company, as pricing is the most powerful profit lever. If you’re in charge of pricing in your company, you may have what it takes to set prices efficiently, but are you smarter than your competitors?